Back-to-School Healthcare Campaign for Pearl

We developed a seasonal Back-to-School campaign for Pearl, a U.S.-based healthcare brand, designed to drive appointments during the end-of-summer rush. The project included a series of dental exam checklists tailored to different age groups — kids, tweens, teens, and adults — each adapted with age-appropriate colors, visuals, and messaging. To ensure consistent communication across channels, the campaign was supported by a coordinated set of social media assets. The result was a clear, friendly, multi-touchpoint system that made preventive care easy to understand and act on, while staying true to Pearl’s brand identity.

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