Harvard: Logo & Iconography for German American Conference

For the 2024 German American Conference at Harvard Kennedy School, we developed the official conference logo and a cohesive iconography system to support the event’s theme, “Hard Conversations.” As the largest student-led conference on transatlantic relations in the United States, the event required a visual identity that felt institutional, modern, and symbolically strong. The core concept centered around a compass motif, representing direction, dialogue, and the navigation of complex geopolitical discussions. In addition to the main logo, we created a set of thematic icons—including dialogue symbols, directional arrows, maps, and discussion elements—designed for use across digital and print materials. All assets were crafted in Adobe Illustrator and Figma, strictly aligned with the conference’s brand guidelines to ensure consistency across every touchpoint.

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