In the vibrant world of marketing design, my blend of IT know-how and an advertising degree sparks exciting collaborations with SaaS businesses. Partnering closely with marketing teams, we've embraced tech tools like Slack and CMS platforms (Monday.com, Asana, Wrike). Amidst this, AI has emerged and started reshaping how we approach creativity.
Creative Director
Crafting designs for marketing campaigns involves understanding the target audience. Traditional methods of sifting through stock images are time-consuming. Enter AI, it could turn into a time-saver. Tools like Midjourney and ChatGPT help me generate diverse, tailored visuals efficiently.
With prompts, I generate prompts that yield diverse, multi-racial models of different ages, dressed in specific clothing. This not only saves hours but ensures a more tailored and appealing visual representation for the intended audience. Of course, it often involves additional work, like Photoshopping some of the elements like tattoos or signs that don't make sense for a better design match.
Ethical considerations are crucial in this AI-driven design landscape. Balancing innovation with responsible practices is a continuous dialogue within the intersection of technology and design.
