This image showcases the design work created for the 2025 PRSA Big Apple Awards, held at Sony Hall in Midtown Manhattan. Our team designed a full range of visual assets for the event, including printed and digital signage, award trophies, table displays, menus, banners, and other visual elements that contributed to a seamless, professional, and memorable experience for attendees. The designs were crafted using Adobe InDesign and Illustrator, in collaboration with the PRSA New York Chapter, multiple team members, and the printing shop to ensure accurate production and timely delivery. From welcome signage to individual awards and campaign recognition, every visual element was created to support the flow of the event, highlight key moments, and celebrate the achievements of public relations professionals. Our design process included early conceptualization, creation of mockups, and final execution, keeping in mind readability, visual appeal, and consistency with the PRSA branding. This case study highlights the successful partnership with PRSA-NY, continuity from the 2024 awards, and the efficient workflow that allowed for a smooth production and installation of all assets. CLIENT FEEDBACK: "These look fantastic! THANK YOU!"

Designing an Award-Winning Experience 🎯✨

By Olga

Nov 3, 2025

Events are more than just dates on a calendar — they’re immersive experiences that leave a lasting impression. For the 2025 Big Apple Awards hosted by PRSA New York, design played a central role in shaping how guests experienced the night, from the moment they walked in to the awards on stage 🏆. Every visual element was crafted to enhance the ceremony’s prestige, excitement, and sense of celebration 🎉.

This image showcases the design work created for the 2025 PRSA Big Apple Awards, held at Sony Hall in Midtown Manhattan. Our team designed a full range of visual assets for the event, including printed and digital signage, award trophies, table displays, menus, banners, and other visual elements that contributed to a seamless, professional, and memorable experience for attendees. The designs were crafted using Adobe InDesign and Illustrator, in collaboration with the PRSA New York Chapter, multiple team members, and the printing shop to ensure accurate production and timely delivery. From welcome signage to individual awards and campaign recognition, every visual element was created to support the flow of the event, highlight key moments, and celebrate the achievements of public relations professionals. Our design process included early conceptualization, creation of mockups, and final execution, keeping in mind readability, visual appeal, and consistency with the PRSA branding. This case study highlights the successful partnership with PRSA-NY, continuity from the 2024 awards, and the efficient workflow that allowed for a smooth production and installation of all assets. CLIENT FEEDBACK: "These look fantastic! THANK YOU!"

Custom signage greeted attendees, setting the tone for an unforgettable evening.

Our team worked closely with PRSA-NY, managing all visual aspects — printed and digital signage, table menus, banners, awards, and more 🎨. Each piece was designed to maintain a cohesive aesthetic while capturing the energy of the awards. From stage elements to table displays, every detail was carefully considered to create a seamless experience for attendees ✨.

Our team worked closely with PRSA-NY, managing all visual aspects — printed and digital signage, table menus, banners, awards, and more 🎨. Each piece was designed to maintain a cohesive aesthetic while capturing the energy of the awards. From stage elements to table displays, every detail was carefully considered to create a seamless experience for attendees ✨.

Table assignments and awards were integrated into the design for easy navigation and visual impact.

Collaboration was key 🤝: we coordinated with multiple teams, printers, and stakeholders to ensure smooth production and on-time delivery. The project ran from late July to September 10, giving us enough time for careful execution, printing, and final adjustments. Using Adobe InDesign and Illustrator, we translated the Big Apple Awards branding into a complete, tangible experience that guests could see, touch, and enjoy 🖌️.

Awards and stage visuals brought the ceremony to life, reinforcing the prestige of the Big Apple Awards.

Awards and stage visuals brought the ceremony to life, reinforcing the prestige of the Big Apple Awards.

The client’s feedback says it all: “These look fantastic!” 💬 Seeing the designs in action and receiving this kind of response made all the long hours and attention to detail worth it.

Design is more than decoration — it sets the tone, guides the experience, and creates memorable moments 🌟. For the 2025 Big Apple Awards, it was rewarding to see the visuals come together and elevate the entire event. A BIG THANK YOU to PRSA-NY and all the teams involved for making this a seamless and inspiring collaboration! 🙌

Design is more than decoration — it sets the tone, guides the experience, and creates memorable moments 🌟. For the 2025 Big Apple Awards, it was rewarding to see the visuals come together and elevate the entire event. A BIG THANK YOU to PRSA-NY and all the teams involved for making this a seamless and inspiring collaboration! 🙌

Photo credits: https://www.commpro.biz/bigappleawards2025 https://www.globenewswire.com/news-release/2025/09/22/3153984/0/en/PRSA-NY-Celebrates-Excellence-in-Communications-at-2025-Big-Apple-Awards.

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